Pledge to our Keiki

United Airlines x conservation International x KANU HAWAII

We teamed up with Alex Kahn of Planit Environmental Vision + Branding to deliver a 2-minute video on Pledge to our Keiki. The video features original footage that we shot by land, ocean, and air throughout the Hawaiian Islands. It is a collaboration between United Airlines, Conservation International, and the non-profit organization Kanu Hawai’i.

Pledge to our Keiki is a commitment to respect and care for the Hawaiian Islands written by students from across the state. The purpose of the video was to encourage residents and locals to sign the Pledge and commit to caring for Hawai’i.

A key part of the journey for us was working with Hawaiian cultural consultants in the scriptwriting process. We wanted to honor the people of this place and create something the entire community could feel good about.