Pledge to our Keiki
United Airlines x conservation International x KANU Hawai'i
We collaborated with Alex Kahn of Planit Branding to produce a two-minute video highlighting the "Pledge to our Keiki." Featuring original footage captured by land, sea, and air across the Hawaiian Islands, the video represents a partnership between United Airlines, Conservation International, and the nonprofit organization Kanu Hawai'i.
"Pledge to our Keiki" is a commitment, authored by students from across the state, to respect and care for the Hawaiian Islands. The video was created to inspire both residents and visitors to sign the pledge and actively participate in preserving Hawai'i’s natural and cultural heritage.
A vital aspect of this project was working closely with Hawaiian cultural consultants during the script development process. Our goal was to authentically honor the people and traditions of Hawai'i, ensuring that the final piece resonates with and uplifts the entire community.
Our Role
Developed creative concept
Directing
Producing
Location scouting
Editing
Color grading
Deliverables
2-3 minute video
NCORE Conference Partnership
This video tells the story of NCORE (National Conference on Race and Ethnicity in American Higher Education) committing to the pledge as a visiting conference.