Hawaii Island Humane Society

 
 

Fundraising for the animal hospital

Client: Hawaii Island Humane Society (HIHS)

Objective: Raise funds for HIHS's lifesaving programs

Result: The video successfully raised $450,000 at the Tropical Paws Fundraiser event in March 2022

Background: When Hawaii Island Humane Society's passionate CEO, Lauren Nickerson, reached out to us, we couldn't resist the opportunity to help create a heartwarming fundraiser video for their remarkable shelter. We knew we had to tell the captivating story of a group of devoted individuals who transformed their vision of a modern shelter for their community into reality, building a state-of-the-art pet shelter on the Island of Hawaii.

Process:

  1. Discovery Session: We held an engaging brainstorming session with Lauren to fully understand her vision and learn about the shelter's inspiring backstory.

  2. Pre-production: We outlined key talking points and developed a comprehensive shooting plan that would capture the essence of the shelter and the touching stories of the animals.

  3. Site Visit: Our team arrived at the Big Island, where we were welcomed by the vibrant, caring community of the board members, staff, volunteers, and furry friends. We immersed ourselves in the environment to better convey the shelter's unique atmosphere.

  4. Filming: We captured cinematic and candid moments, highlighting the innovative facility, heartwarming interactions, and joyful animals. Sunshine, a lovable dog, even stole our hearts during the shoot! We almost took her home with us. 

  5. Editing and Storytelling: We carefully crafted a compelling narrative, weaving together the most powerful and emotional moments from the footage.

  6. Collaboration with Anderson Cooper: As the cherry on top, CNN anchor Anderson Cooper lent his voice to our video. A fan of one of Lauren's dogs on Instagram, he generously contributed his narration while on assignment in Ukraine. His audio was a bit challenging due to the fact that he was in a war zone when he made the recording for us on his phone. 

  7. Final Touches: We meticulously fine-tuned the video, ensuring every scene flowed seamlessly and tugged at the heartstrings of viewers.

Outcome:

Our captivating fundraising video took center stage at the Tropical Paws Fundraiser event in March 2022, helping to raise a remarkable $450,000 for the Hawaii Island Humane Society’s lifesaving programs and facilities. Throughout the process, we forged meaningful connections with the dedicated individuals who are making a profound impact in their community, and we're proud to have played a role in supporting their cause. In the end, it’s all for the animals. 

 
 

Our Role

  • Developed creative concept

  • Directing

  • Producing

  • Editing

  • Color grading

Deliverables

  • 1 fundraising video

 
 
 
 
 
 
 
 
 
 

Giving Tuesday: Bruce the Dog

The video above was our first collaboration with Hawaii Island Humane Society. We were asked to create a short docu-style video about a puppy that beat the odds of survival. The content was used as a mini fundraiser on Giving Tuesday.

“Born with a cleft lip and discarded at only one day old, Bruce is a miracle puppy. Together, our compassionate and knowledgeable team knew we could save his life. Please take a few moments to watch Bruce’s incredible story (spoiler alert: this one has a happy ending!)

This Giving Tuesday, we’re counting on YOU to help us save the lives of pets in need like… Bruce.”